When iTunes web preview pages first appeared for songs and albums the industry was abuzz with the possibility that iTunes could be migrating to the cloud. iTunes preview has so far had little impact on how we use purchased media content, but it has had a huge impact on how we find iTunes media content on the web, especially with iPhone apps. The iTunes web preview pages are an enormous draw for search engines and consistently rank high in the results when searching for the names of apps. THEAPPLEBLOG